an embedded expert solution providing functional problem solving + insights when your brand needs someone to get their hands dirty
mm stasinopoulos | founder
i am a neuroscience-trained pollster turned consumer behaviorist who found a niche in brand strategy
i’ve spent 15 years helping leaders understand behavior + decision making to build market-moving, culture-defining brands + products
i work with brands of all sizes + valuations,
but tend to join at the most messy, pivotal, or chaotic moments when tactical advice + action is required with no ego, no bs — just rolling up sleeves, digging in, figuring it out
fundraising
pre launch
process prep
when a brand knows what its product is worth — but not what it should cost
product launch and gtm
rebranding, pivot
category expansion, new vertical
when a brand doesn’t know who their customer should be, or why
…or, when the customer you want isn’t the customer you have
…actually, why do people even buy from us?
when what’s next is too big, unclear, or up for debate
retail, ecomm, amazon launch
international or market expansion
get in touch for a full capabilities deck + case studies, but here are a few in-house clients + experiences —
venture capital
venture backed health
venture backed cpg
venture backed fintech, banking
media
political, reputation, comms
questions?
want to talk about rolling our sleeves up + working together?
every engagement looks different, so let’s chat about what you need, any questions you have, and how i can help